Beter secures Colorado licence to expand fast-betting products in the US

- Beter gains Vendor Minor Licence from the Colorado Division of Gaming - Launch includes ESportsBattle and Setka Cup tournaments on bet365 - Second US licence follows New Jersey approval in April 2025 Beter has obtained a Vendor Minor Licence from the Colorado Division of Gaming, allowing it to deliver live data and streaming content to licensed operators within the state. The approval enables Beter to launch its ESportsBattle and Setka Cup tournaments in Colorado, with both products already integrated into the bet365 sportsbook platform. Colorado users will now have access to Beter’s eFootball and eBasketball formats, alongside its 24/7 table tennis series. This marks Beter’s second US regulatory milestone, following its vendor registration in New Jersey earlier this year. The company has identified the US as a key strategic market, with licensing efforts also underway in states including North Carolina, Arizona and Indiana. Gal Ehrlich, Beter CEO, said: “This is another milestone moment for Beter as we continue to expand our presence across the United States. Securing approval in Colorado is a testament to the dedication of our legal team and the outstanding quality of our products.” Good to know: In October, Beter partnered with Entain CEE to supply its fast-betting content to SuperSport in Croatia and STS in Poland Valeriia Tarchynska, Chief Legal Officer at Beter, added: “The Colorado licence aligns with our wider strategy of securing approvals and launching exclusive products for bettors across all key regulated US states.” Beter provides live streaming, real-time data and odds for approximately 700,000 events each year across esports and sports disciplines, offering up to 50 betting markets per event. The company’s products are already live with several major operators in Europe and Latin America, reflecting growing demand for fast-paced betting formats. With the Colorado approval, Beter extends its regulated US presence while continuing to position its esports and sports data products within one of the most closely supervised gaming markets in the world.