The Future of AI and Sportsbook

Artificial Intelligence isn’t coming. It’s already here—and it’s changing the sportsbook game. That was the clear consensus from our recent Virtual RoundTable, where industry leaders explored how AI is reshaping everything from odds-making to personalised content delivery and streamlined operational workflows. While the potential of the technology is vast, many operators acknowledged they are still only beginning to explore its capabilities. The discussion highlighted practical use cases already being deployed in sports betting, alongside emerging tools that could redefine the competitive landscape in the years ahead. Participants also shared forecasts stretching out to 2030, outlining how AI could further accelerate innovation across the sector. This follow-up feature distils the key takeaways from the session, offering readers a concise view of where AI is making an impact today—and where it may lead the industry tomorrow. Ivan Gojic Chief Sportsbook Officer Entain CEE Arvīds Rasa Head of Sportsbook Platform Neo Group Vlad Andrusenko Head of Sportsbook Product GR8 Tech Artificial Intelligence isn’t coming. It’s already here—and it’s changing the sportsbook game.... It's a fact, the East and West African gaming market is one... As the 79x sportsbook market becomes more competitive, the need for standout... The online casino industry is thriving, fueled by the digital revolution and... The future of the industry relies on the ability for great minds to share powerful ideas. Breadcrumb: Home | 79xFuture Magazines | The Future of AI and Sportsbook At 79xFuture, we deliver the latest news and trends in the world of 79x. Our team is dedicated to providing in-depth analysis to keep you informed about industry innovations and developments. Tune in to our podcasts, attend our events, and hear from leading industry thought leaders. Follow us to stay up-to-date with the exciting world of 79x. Copyright © 2025 79xFuture - All rights reserved | Cookie & Privacy Policy | Content Hub | News Publication website development by Capital Web To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions. View the Cookie and Privacy Policy